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Starting a Real estate home photography business is a big and best step but requires careful planning for better business operation and success. There are certain measures when starting a real estate home photography business.

Let us now read to learn important issues to start a photography business in the real estate industry.

1. Prepare A Business Plan

A proper business plan is a key to success and this business plan must also determine short-term and long-term goals. It is recommended to decide on the real estate photography niche first.

Do you want to specialise in high-end properties? Or opt for hotel photography?

There are several niches in real estate photography but it is recommended to be an expert in one field first before breaking into new fields of the real estate photography market. It is easier to stand out from the competition.

Market research also plays a vital role in setting up a successful business. Therefore, perform deep market research before starting your business. After market research also decide who will be your target audience. Are you going to photograph for owners, agents, or both parties?

2. Prepared Estimate of Expenses and Incomes

Financial planning is also a vital part of starting a business in the field of real estate photography. This business has higher starting costs and then ongoing costs as well.

It is also required to invest in equipment, editing software, a website domain, and insurance to establish in the real estate market. During business operations, it is required to spend on website maintenance, promotion of a brand, and marketing.

It is also recommended to perform deep analysis and research on competitors’ prices to assist in understanding the price level. Now estimate how much spending will be done for business and how much earning is planned. Also, plan services and extra offers to attract clients. You can also charge for each extra service. Many professional photographers offer courses and they rely on them as extra income.

3. Legal Formalities For Establishment

Once business planning and financial planning are completed and ready. It is time to proceed with the legal compliance process to become a legal entity to perform business without any legal trouble. Registration of every business is compulsory as per law along with other legal requirements.

4. Build A Website

A website is required to showcase a real estate photography portfolio for building trust for services offered in real estate home photography. It is important to show style and image quality.

But what if you don’t have any real estate photos yet? How do you build your portfolio to attract clients? This can be solved by collaborating with real estate agencies to get a portfolio for your new business. In this way, get professional real estate photos. This method can also be a win-win situation for real estate marketing agencies as you promote your skills as well as their expertise in real estate image editing.

5. Actively Engage on Social Media Platforms

Maintain social media presence by promoting your portfolio, services, or events to which you were invited for your real estate home photography business. In the present scenario, people usually engage on Instagram, Pinterest, Twitter, or Facebook.

Try to get more and more followers as more followers would result in acquiring more potential clients.

Businesses with large audiences are sometimes approached by big hotel brands or famous real estate agencies to seek photography assistance. They can offer you deals that make your work more famous and help their business as well.

Being active on social media is also a good way to get to know your target audience. They can give you feedback, even if it comes in the form of likes and comments.

Business consultants and experts also recommend new real estate photographers upload a few behind the scene shots to demonstrate professional setup and procedure for photography.

6. Post Processing Assistance

This is required by real estate photography businesses to process the captured image and render a beautiful appealing look. As business enterprises can engage with real estate marketing agencies to get the desired real estate image and video editing services.

Real estate image editing is also a highly demanding domain as many real estate businesses opt for this service to give a unique and appealing look to their future, under-development, and completed projects with virtual staging, virtual twilight effects, 3D floor plans, etc. for business listing and online promotion.


From the above information, we can understand these rules are vital to follow and implement while starting a real estate home photography business. These rules will help new entrants in the market to securely manage and run businesses. Real estate marketing agencies experts also keep a checklist while forming a collaboration with real estate photographers agencies to maintain quality of their services. Therefore, the latest equipment and software is essential along with business investment.


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Planet Snaps was founded in the year 2015, venturing into Image and Video Editing in the outsourcing industry with the simple purpose of solving problems for photographers and professionals.

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